About
Highly accomplished Digital Product Leader with over a decade of experience spearheading enterprise-level, multi-platform digital experiences across high-regulation sectors like government and healthcare. Specializing in full-stack product delivery, UX/content strategy, and cross-functional team leadership, I consistently align technical innovation with business objectives to drive significant improvements in acquisition, engagement, and operational efficiency.
Work
State Road & Tollway Authority
|Web Services Administrator
Atlanta, GA, US
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Summary
Administers web services for critical state government properties, ensuring high performance, accessibility, and security compliance while leading cross-functional initiatives.
Highlights
Spearheaded the comprehensive rebuild of Xpressga.com, enhancing performance, accessibility, and security compliance for 44 counties and over 30,000 monthly users.
Directed cross-functional collaboration between PR teams, IT, and executive leadership to define success metrics, optimize content workflows, and accelerate campaign delivery times.
Oversaw the integration and governance of multiple state web properties (e.g., PeachPass.com, SRTA.ga.gov) to ensure consistent branding and an optimal user experience across platforms.
Holborn Digital
|Principal Consultant – Digital Product & UX Strategy
New York & Los Angeles, NY & CA, US
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Summary
Provided strategic digital product and UX consulting to diverse clients, driving engagement, acquisition, and operational efficiencies through full-stack solutions.
Highlights
Directed end-to-end product development for "The Daily Wriggle" (React/Next.js, Sanity CMS), achieving measurable increases in user engagement via strategic editorial optimization.
Led comprehensive digital strategy for two medical spa launches, integrating booking platforms and social media to significantly accelerate customer acquisition.
Managed an enterprise e-commerce transformation, integrating WooCommerce, RevelPOS, ShipStation, and Salesforce across 6,000+ SKUs to streamline operations and sales processes.
JAM'D Studios
|Digital Brand, Marketing, and UX Director
Los Angeles, CA, US
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Summary
Directed brand, marketing, and UX initiatives for a creative studio, delivering digital transformation and growth strategies for diverse clients.
Highlights
Managed full digital transformation projects for SMBs, startups, and high-profile entertainment clients, aligning technical builds with strategic brand and market objectives.
Executed multi-channel marketing campaigns (social, email, paid ads) that generated up to 3x monthly revenue growth for lifestyle brands.
Led technical teams in developing complex digital funnels, significantly improving operational efficiency and user engagement.
University of Southern California, Keck School of Medicine
|Programmer Analyst II
Los Angeles, CA, US
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Summary
Developed and modernized critical admissions and portal systems, enhancing user experience and operational efficiency for a leading medical institution.
Highlights
Modernized the admissions system for 6,000+ users, introducing online payments and automated communications, resulting in annual savings of 7,500+ hours and $150K.
Led a comprehensive portal redesign, leveraging data analytics and UX research to successfully double user satisfaction scores.
Education
University of California, San Diego
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Bachelor of Science
Cognitive Science (Specialization in Computation)
Pasadena City College
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Associate of Arts | Associate of Science
Liberal Arts | Applied Sciences
Certificates
Agile Project Management
Issued By
Foundations of User Experience Design
Issued By
Skills
Product & Project Leadership
Agile Project Management, Cross-functional Leadership, Digital Transformation, Stakeholder Management.
UX & Content Strategy
UX Strategy, Content Strategy, Figma, User Experience Design.
Web Development & CMS
CMS Architecture, React, HTML/CSS/JavaScript, Sanity CMS, WordPress, WooCommerce.
Data & E-commerce
Google Analytics, E-commerce Transformation, RevelPOS, ShipStation, Salesforce.
Interests
Professional Affiliations
National Eagle Scout Association, Agency Mavericks, Foundr, Toastmasters.